New Blog Post for Nov 30

I think I wrote about the wrong chapters last night for my blog post for November 30, so I'm going to make a new post. In this post, I'm not going to write about what we did in yesterdays class (because I put it in the other one) or what we talked about in class (also because I put it in the other blog post). Instead, I am just going to write about three interesting things that I learned from the reading that we didn't talk about in class.

Three interesting things from the book are the steps in the selling process (326), social commerce (339), and the different categories of different social media users(345).

First off, the selling process, or the sales process, is the set of steps that a salesperson goes through in an organization to sell a particular product or service.The process can be unique for different business and organizations, but overall they use the same steps. The steps, in order, in this process are generating leads, qualifying leads, approaching the customer and probing needs, developing and proposing solutions, handling objections, closing the sale and following up. According to the book, this process follows the AIDA model, like other forms of promotion. Traditional and relationship selling also follow the same general steps, but differ on the relative importance placed on key steps in the process itself.

Social commerce was another interesting concept that I read about in the book. Social commerce is a subset of ecommerce involving the interaction and user contribution aspects of social online media to assist in online buying and selling of products and services. Social commerce relies on user generated content to help customers with buying products and services online. A good example of this is Pinterest, because they allow a user to "pin" favorited items on individually chosen billboards.The main reason for social commerce sites is to help consumers make educated and informed decisions on purchases and services. Some social commerce sites have rating and recommendations and social shopping tools to help assist buyers in the process.

Another interesting concept were the different categories of social media users. First, are the creators, who produce and share online content. Then there's the critics who post comments and write reviews and ratings of services and products on forums and blogs. Then there's the collectors, who use RSS feeds to collect information and vote for websites. Then there's he joiners who maintain social networking profiles. Then there's spectators who generally consumer media, such as blogs or videos. Lastly, there's the inactives who do none of these things.I think I am an example of a joiner because I have a profile on many different social media sites, but don't do much else.

P.S. will this count as an extra credit post? :)