Blog Post for Dec 9
During Wednesday's class, we started to work on the Market Share simulation. I was grouped with Jonny and Ryan, and in the end, I don't think I could've been put in a better group. The first day using the simulation, we spent most of the time trying to figure out how to work the site, and trying to create a n underlying plan to increase our stock price. On Wednesday, we worked on our periods, having mini heart attacks and celebratory yells every time we advanced to the next period. We put so much time and effort into the simulation, listing specific details for each aspect of the simulation, advertising, sales force, promotion, and the special portion.
From the start, the simulation was amazingly helpful in connecting the concepts to real life situations; it's amazing the difference in the knowledge you get from sitting through a lecture to the knowledge you get after applying it to real life situations. Being able to own our own company, and make every single little decision having to do with the company was so overwhelming, but also so fun and so interesting. I highly recommend using the simulations for all marketing classes, because it really helps us connect the concepts and learn to apply them.
For future SBC marketing classes, we suggested using the simulation throughout the three week semester, because it was so helpful and enjoyable.
No comments:
Post a Comment